Work Experience
Mirror NYC | Senior Manager of Strategy and Creative Services
Aug. 2024-Nov. 2024
Worked across departments with 3D designers, graphic designers, and account directors from initial ideation through final stages of development and production for experiential activations, brand trips, and brand events.
Clients: New Balance, Vaseline, Tresemmé, Nylon
Viral Nation | Art Director
Jan. 2022-Aug. 2024
Led a team of creative writers, strategists, designers and editors from ideation through final stages of creation for broadcast, digital, and social campaigns. Developed brand identities for new product launches, executing experiential brand activations, and directing short form documentary series for brands across multiple industries.
Clients: Vivid Seats, Chegg , Walmart, Goldfish, Five Below, Amazon Prime Video, 7-Eleven Canada, Slurpee Canada, Amazon Luna, Comforté, e.l.f Beauty
U Studio @ Unilever | Art Director
Sept. 2020- Jan 2022
Served as a lead Art Director in the Beauty Department, creating social and digital campaigns for new product launches, as well as led the brand design for the launch of the Tresemmé philanthropic brand initiative Future Stylist Fund during New York Fashion Week.
Clients: Tresemmé, PUKKA, MELÉ, Love Beauty and Planet
Condé Nast | Junior Experiential Creative
Oct. 2019- Aug. 2020
A part of an experimental start up agency that sat within the walls of Condé Nast. Ideated, pitched and executed unique 360 ̊ campaigns that mixed creative, experiential, branded content, and media together to shape culture for global brands in the Automotive, Beauty, Fashion, Travel, and Food Industries.
Education
The Creative Circus | Art Direction
University of Georgia | Advertising
Minor: Consumer Economics; Spanish
The Creative Circus Summer at the Circus Program
Awards
2023 Drum Awards | Short List
“Summer of Sev” with 7-Eleven Canada
2023 Drum Awards | Short List
Chegg TikTok “Edutainment” Campaign
2023 Netty Awards Winner | Marketing & Advertising
Chegg TikTok “Edutainment” Campaign
Campaign | Agency of the Year
Global In-House Agency of the Year
2021 Glossy Beauty Awards
Best CSR Initiative | the Future Stylist Fund
2021 Unilever Studio Awards | Best Digital Advertising
Tresemmé Pro Collection
2019 Young Ones | One show
Kraft Mac and Cheese
2019 The Center Ring | Bronze
2019 The Center Ring | Student Choice Award
