For the launch of their new product line, Clear Genius, Bliss skincare reached out to CNX, the agency of Condé Nast, to pitch for the business, and we won. In the midst of a global pandemic, my team created a campaign that was entirely faceless —a first for skincare marketing. Using oddly satisfying visual metaphors created by the artists at Serial Cut, the product benefits of Clear Genius were brought to life through a series of digital ads, online videos, animations for social media, billboards, and wild postings. This campaign marked the brand’s launch in major retailers across the USA, including Walgreens, CVS, Ulta, Walmart, and Target. 

 

The Results: After the release of this campaign, Bliss Clear Genius became the #2 bestselling skincare line in Walmart and Target.