After a successful summer campaign for 7-Eleven, the brand challenged us to do the same for the Slurpee social channel, but focusing on building a unique brand identity for Slurpee apart from the 7-Eleven brand that leans into the magic that only Slurpee can deliver. We used internet culture and the Slurpee mascot to make the channel culturally relevant and a place for fun like only Slurpee can own.