For the 7-Eleven summer, we created a 360 campaign in tune with Gen-Z's need for convenience, spontaneity and creating memories by positioning 7-Eleven as the key player that lets Gen-Z take the party anywhere with them this summer. We wanted to Establish 7-Eleven as the ultimate destination for FUN, FOOD, SLURPS and SNACKS during Canadian summers through dynamic short-form video and lighthearted social content that appeals to our audience, in order to drive consumers in-store and to the delivery app, all summer long. 

7-Eleven

2023 | Drum Awards Short List ​