For the launch of the Amazon Prime Citadel Franchise (Amazon's largest series investment to date) We partnered with Amazon Prime Canada to develop a 360° Spy Scavenger Hunt for our Canadian audience that brought spy aficionados together, on and offline, and awoke a new fandom. We reached our goals with help from Amazon Alexa integrations, influencer integrations, user generated content and over 700 activation attendees at three different events across Toronto.