We teamed up with Nylon Nights to create an immersive New York Fashion Week party hosted by Paris Hilton to celebrate the launch of her new album "Infinite Icon" and her Nylon Magazine Cover. The event was a 2 story multi-brand event with activations and photo worthy moments in every corner. Our team's task was bringing those brand spaces to life and coordinating all the brand activations to create a cohesive guest experience. Guests could get their nails done with Sally Hansen at the Beauty shop, create a custom pair of bedazzled Hey Dudes, enjoy a scoop of Gelato at the McoBeauty Ice cream shop, pose with the numerous photo moments throughout the space, and even get the chance to win a Motorola Razr. The event hosted a laundry list of A-list celebrities and over 800 guests in the height of the fashion week buzz and went viral across the internet, in true iconic Paris fashion.