Chegg came to us with the question of how to take their online studying solution and transfer their knowledge to the online world of TikTok. We launched their channels from the ground up, partnering with educational content creators to fill students' feeds with videos on the subjects they care most about. These videos hit on key moments throughout the school year and even spent semester finals answering questions that students wrote in. We then launched an influencer campaign to encourage Study Pack sign ups during finals season, taking advantage of TikTok's duetting function to create a series of influencer on influencer videos, that helped maximize reach and overall challenge involvement. The success of the first STEM channels and influencer campaigns led to the proliferation of 4 brand channels in total with a growth of 1299%.