To launch the release of the most advanced collection Tresemmé has ever created, we wanted to show the world that not only are they getting the highest salon-grade formulas, but there is a variant of Shampoo and conditioner in the collection tailored to their specific hair needs. To better understand the ground breaking technology within each variant, we created an up close look at how the tech treats your tresses. Each Shampoo and Conditioner pair got a unique animation to visualize the benefits from their formula along with a suite of images to live across socials and e-commerce sites.